Smart Pricing konusuna yabancı forumlarda (Digitalpoint) rastlamıştım burada pek rastlamadığım için paylaşmak istedim. Google aynı reklamlara farklı iki siteden tıklamaya farklı ücretlendirme yapıyor. Yani birine tıklama başına daha fazla öderken diğerine ise daha az ödüyor. Bu ilk başta çifte standart gibi görünse de Google açıklamayı şöyle yapmış (Türkçe'ye çevirmeye üşendim tümünü) ancak özetle tıklama sonucu dönüşüm (converting) çok önemli.
Here is the basis of how smart pricing works:
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click.
And this often used example explains how this works more precisely.
As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted.
Kaynak:
http://www.jensense.com/archives/2005/10/one_poorly_conv.html
Here is the basis of how smart pricing works:
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click.
And this often used example explains how this works more precisely.
As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted.
Kaynak:
http://www.jensense.com/archives/2005/10/one_poorly_conv.html
